Houston has spoken at over 700 events internationally. In 2016, he co-founded CharacterStrong which currently serves 10,000 schools across 50 states and 49 countries helping to support the teaching of character and social emotional skills in education. In 2019, his face was featured on Lays BBQ chip bags as someone who helps “spread smiles.” In 2020, his first book Deep Kindness was published by Simon & Schuster. In 2023, the companion guide Be Kind was published. He has been featured on Good Morning America, CNN, Hallmark, and more as an expert on developing a more empathetic, kind world. His mom is his hero and her best life lesson is to “hug like you mean it.”